Insight leaders

Make every study count twice

Put the research you already own to work in every decision, and answer the questions that never get a study of their own.

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See Retrieval

Ask / Consumer knowledge4 sources selected

What would make a ready smoothie a weekday habit in Mexico?

What the evidence tells us

Home blenders would pay for a simpler routine before they would chase a lower price.

Weekday mornings are the opening, when breakfast has to fit before the school run.

Occasional buyers judge it on price per visit against coffee, bakery and yogurt.

Create the decision briefTest with an audience

Ask about your consumers…AskStudyChat

What changes

What changes for the insights team

Less time answering the same questions, more time on the research that moves the business.

Retrieval

Your research gets used

Studies, trackers and reports answer questions every day, with the passage cited.

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Small audiences

Small segments become readable

Segments that were too small to report become readable, without new fieldwork.

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Knowledge

Studies build on each other

Every new brief starts from what the company already knows.

Workflows

Recurring readouts run themselves

Workflows turn trackers and category reviews into briefs on a schedule.

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Rigor

Methodology you can defend

Tested against real surveys in published studies and documented for your team’s review.

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Governance

Governed by design

Your own instance, cited sources and a standard DPA.

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Methodology

Tested in public

Fairgen’s statistical methodology has been measured against real surveys in published studies.

Google · Macromill

23.8% tighter confidence intervals

Google and Macromill benchmarked Fairgen against the underlying human survey across 52 brand-lift cuts.

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L’Oréal · IFOP

84% KPI alignment

L’Oréal and IFOP compared Fairgen’s results with the survey of record and found 19% lower error.

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Independent study

28,630 respondents

An independent validation of when synthetic data works, and when it does not.

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How we start

100 days to make it repeatable

Start with one category and one decision. Build a way of working your team can keep using.

Step 01 · Start with a decision

Connect your knowledge

Agree the first category and decision. Connect your sources and configure the audience.

Step 02 · Through real use

Launch your workflows

Put the first workflow into use. Review its answers, simulations and recommendations with your team.

Step 03 · We launch it with your team

Make it everyday

Train the team, establish recurring use and expand to the next priority decisions.

Start with the decision that matters next

Bring one category and one decision. We will show you the evidence, the audience and the brief.

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Enterprise deployments · SOC 2 Type II

Start with the decision that matters next

Bring one category and one decision. We will show you the evidence, the audience and the brief.

Request a demo

Enterprise deployments · SOC 2 Type II