Boost your survey for granular insights

Get unprecedented access to rare groups in every survey

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Why it works

In collaboration with leading consumer research teams

"This partnership represents a major advance in integrating AI into the solutions we offer our clients."

Christophe Jourdain

General Manager of the Ifop Group

"It's basically opening up new opportunities, new doors, and going deeper in the analytical delivery to our clients."

Emilie Boutes

Chief Innovation Officer at The BVA Family

"The generative AI technology developed by Fairgen, combined with a rigorous evaluation of its predictions, has the potential to transform survey sampling."

Emmanuel Candès

Director of the Department of Data Sciences and Statistics at Stanford University

Modernize data collection with synthetic data

Lead the next innovation wave for market research with predictive augmented synthetic respondents.

Consistently improves the analysis of niche audiences

Why it works

Fairgen Boost ↗

From under-sampled to understood

Boost rare audiences with AI and get the same reliability as if you had three times more real data

20 minutes to upload, train, & generate

3x boost validated through parallel testing

Fairgen Labs ⚕

Building next-gen AI solutions for Research & Insights

Quality Assurance

Detect fraudulent and unwanted survey responses to improve the reliability of your insights

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Report Automation

Automate deck creation and significantly reduce the analysis workload.

Coming Soon

More about Fairgen

Research

Echoes of the Physical: Rethinking Systems with Digital Twins and Synthetic Data

Explore the world of synthetic data through the lens of brands. Discover its impact, diverse applications, and leading vendors shaping the future of data.

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Research

Transforming market research operations through human and machine synergy

Explore the powerful synergy between industry-specific expertise and Generative AI to revolutionize market research, unlocking deeper insights and driving competitive advantage.

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Technical

The Promise of Synthetic Data: A Breakthrough in Market Research Data Collection

Explore the intersection of generative AI and synthetic data in marketing studies. This paper offers valuable insights into the promising ability of synthetic data to boost the representation of under-sampled groups and optimize data collection methods, delivering more granular insights for quantitative research.

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