Customer stories
From invisible to analyzable: How Accor unlocked sub-brand insights across 10 global markets
How Accor and Sky Consulting analyzed under-represented sub-brands across 10 countries without additional fieldwork costs.
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From "Too Small to Read" to Strategic Insights: How L’Oréal Is Surveying the Un-Surveyable
L’Oréal’s insight teams faced a universal problem: niche audiences too small to analyze. In partnership with IFOP and Fairgen, they used synthetic data to expand real survey results, reach under-represented segments, and transform small samples into actionable insights at global scale.
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Unlocking local insight at scale: How T-Mobile uses synthetic data to reach niche audiences
How T-Mobile addressed small sample size challenges with synthetic data to deliver reliable local market insights at scale.
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Unlocking the power of precision: How Ifop Group uses AI to boost market research impact
In early 2023, Ifop became Fairgen’s first design partner, a bold move that would help shape the future of synthetic data in research.
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