CMOs and marketing

Bring your consumers into every marketing decision

Know what the evidence says, test the message with the audience that decides, and have the brief before the meeting.

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See the platform

The decisions on your desk

Most marketing decisions never get a study

Fairgen brings consumer evidence to the decisions that move every week, not only the ones with a research budget.

Customer paying with a phone at a counter

Messaging

Which message for which segment

Test messages by segment before the campaign brief is final.

Launch

Which proposition to launch

Compare propositions and packs with the consumers who will choose them.

Creative

Which idea to fund

See which creative direction the audience responds to before production starts.

Pricing

Which price and offer

See how your target segment thinks about price before you set it.

The AI Consumer OS

Three instruments, one system

Retrieve what you know, simulate what comes next and run the work across both.

All your research, connected and ready to use.

Every study, tracker, report and interview sits in one library, kept up to date. Ask anything and get an answer with its sources.

Test what will move your audience.

Compare campaigns, products and prices with digital twins grounded in real consumer data. See who chooses what, and why.

Your next decision, ready every week.

Connect your knowledge, test with your audience and deliver the recommendation to your team, on a schedule you set.

Ask / Consumer knowledgeAll sources

What would make a ready smoothie a weekday habit in Mexico?

What the evidence tells us

Home blenders value a simpler routine more than a lower price.1 Lead with less preparation and a clear place in the morning.2

1 · Consumer needs2 · Weekday occasion

Create the decision brief →

Consumer needs and choice

Research report · Mexico · 2026

“People who already blend at home value a simpler routine more than a lower price.”

Cited passage · p. 12

All your research, connected and ready to use.

Every study, tracker, report and interview sits in one library, kept up to date. Ask anything and get an answer with its sources.

Test what will move your audience.

Compare campaigns, products and prices with digital twins grounded in real consumer data. See who chooses what, and why.

Your next decision, ready every week.

Connect your knowledge, test with your audience and deliver the recommendation to your team, on a schedule you set.

Ask / Consumer knowledgeAll sources

What would make a ready smoothie a weekday habit in Mexico?

What the evidence tells us

Home blenders value a simpler routine more than a lower price.1 Lead with less preparation and a clear place in the morning.2

1 · Consumer needs2 · Weekday occasion

Create the decision brief →

Consumer needs and choice

Research report · Mexico · 2026

“People who already blend at home value a simpler routine more than a lower price.”

Cited passage · p. 12

Industries

Built for the decisions consumer companies make every week

Banking

Banking and financial services

Which message should each customer segment receive?

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Food and beverage

Which proposition, flavour and pack should we take to market?

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Beauty

Beauty and personal care

Which claim earns trust from a niche shopper?

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Media

Media and entertainment

Which cast, song or format will audiences respond to?

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Telecom

Which plan and message will win switchers?

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Retail

Retail and grocery

Which promotion brings lapsed shoppers back?

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Customer stories

Proof from Fairgen’s work with global brands

How research and insight teams used Fairgen to read audiences that were too small before.

From invisible to analyzable: How Accor unlocked sub-brand insights across 10 global markets

How Accor and Sky Consulting analyzed under-represented sub-brands across 10 countries without additional fieldwork costs.

From "Too Small to Read" to Strategic Insights: How L’Oréal Is Surveying the Un-Surveyable

L’Oréal’s insight teams faced a universal problem: niche audiences too small to analyze. In partnership with IFOP and Fairgen, they used synthetic data to expand real survey results, reach under-represented segments, and transform small samples into actionable insights at global scale.

Unlocking local insight at scale: How T-Mobile uses synthetic data to reach niche audiences

How T-Mobile addressed small sample size challenges with synthetic data to deliver reliable local market insights at scale.

Unlocking the power of precision: How Ifop Group uses AI to boost market research impact

In early 2023, Ifop became Fairgen’s first design partner, a bold move that would help shape the future of synthetic data in research.

See customers

How we start

100 days to make it repeatable

Start with one category and one decision. Build a way of working your team can keep using.

Step 01 · Start with a decision

Connect your knowledge

Agree the first category and decision. Connect your sources and configure the audience.

Step 02 · Through real use

Launch your workflows

Put the first workflow into use. Review its answers, simulations and recommendations with your team.

Step 03 · We launch it with your team

Make it everyday

Train the team, establish recurring use and expand to the next priority decisions.

Start with the decision that matters next

Bring one category and one decision. We will show you the evidence, the audience and the brief.

Request a demo

Enterprise deployments · SOC 2 Type II

Start with the decision that matters next

Bring one category and one decision. We will show you the evidence, the audience and the brief.

Request a demo

Enterprise deployments · SOC 2 Type II