Calcalist Interview

Explore the world of synthetic data through the lens of brands. Discover its impact, diverse applications, and leading vendors shaping the future of data.

Explore the powerful synergy between industry-specific expertise and Generative AI to revolutionize market research, unlocking deeper insights and driving competitive advantage.

Explore the intersection of generative AI and synthetic data in marketing studies. This paper offers valuable insights into the promising ability of synthetic data to boost the representation of under-sampled groups and optimize data collection methods, delivering more granular insights for quantitative research.