Platform

One system for consumer decisions

The AI Consumer OS connects what your company knows about consumers, models the audiences you sell to, and runs the recurring work around both.

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How it fits together

Start from the evidence you already own

No migration and no new repository. Fairgen reads your research where it already lives.

  1. Drive, SharePoint, survey platforms and data warehouses stay where they are. Nothing to migrate.

    See connectors →

  2. Every study, tracker, report and interview in one library, indexed with its source and kept current.

    Explore Retrieval →

  3. Each respondent becomes one digital twin. Your audiences, split into segments, ready to answer.

    Meet the twins →

  4. Studies, focus groups and recurring workflows on the same knowledge and the same audiences.

    See Workflows →

  5. Briefs, decks and alerts reach PowerPoint, Excel, Teams and Slack after your team reviews them.

    See the whole platform →
01 / 05

The platform

Everything your company knows, ready to test on.

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Library312 studies
Concept testTracker Q2U&A studyInterviewsCategory reportSocial
“Top-2-box intent reaches 58% among home blenders.” · p. 14
Retrieval

Orchestrate your knowledge

Every study, tracker and report in one library. Ask anything and every answer opens at its source.

Explore Retrieval →
Smoothie buyers1,200
Salty snack buyers1,500
Sparkling water900
One twin per real respondent
Digital twins

Build your twin audiences

Each respondent becomes a digital twin. Test ads, concepts, prices and claims, with numbers and open answers by segment.

Meet the twins →
Weekday launch reviewEvery Monday
PPTXSmoothie_Brief.pptx
Reviewed by insights✓ Ready
Workflows

Get insights instantly

Recurring studies and decision briefs, delivered to PowerPoint, Excel, Teams or Slack after your team reviews them.

See Workflows →

Consumer knowledge brain

Everything your company knows about its consumers, in one place

Every study, tracker, transcript and report is indexed with its source and kept current as new work arrives. Retrieval, simulation and workflows all draw on it.

Indexed with its source

Every passage keeps the study, the market and the date it came from.

Kept current

New research is added as it arrives, so answers reflect the latest evidence.

Yours alone

The knowledge brain lives in your own instance and never trains anyone else’s models.

See Retrieval

Woman making a green smoothie at home
Shopper comparing salad packs in a grocery aisle

Modeled audiences

Digital twins grounded in real consumers

Twins are built from real respondents in premium panel data and from your own research. Every twin passes a six-dimension quality gate for consistency, accuracy and fidelity before it goes live.

Ready-made audiences

Built with research partners across consumer and B2B categories, ready for a first study.

Private audiences

Built from your own studies and visible only to your team.

A quality gate

Checks for consistency, accuracy and fidelity before any audience is used.

Browse audiences

In practice

Retrieve, simulate and run in one place

The same question moves from evidence to audience test to a recurring brief, without leaving the system.

The same question moves from evidence to audience test to a recurring brief, without leaving the system.

All your research. One clear answer.

Search studies, market intelligence and customer evidence. Every answer keeps its sources, and every source opens at the passage.

Test what will move your audience.

Compare campaigns, products and prices with digital twins grounded in real consumer data. See who chooses what, and why.

Your next decision, ready every week.

Connect your knowledge, test with your audience and deliver the recommendation to your team, on a schedule you set.

Ask / Consumer knowledgeAll sources

What would make a ready smoothie a weekday habit in Mexico?

What the evidence tells us

Home blenders value a simpler routine more than a lower price.1 Lead with less preparation and a clear place in the morning.2

1 · Consumer needs2 · Weekday occasion
Create the decision brief →

Consumer needs and choice

Research report · Mexico · 2026

“People who already blend at home value a simpler routine more than a lower price.”
Cited passage · p. 12

All your research. One clear answer.

Search studies, market intelligence and customer evidence. Every answer keeps its sources, and every source opens at the passage.

Test what will move your audience.

Compare campaigns, products and prices with digital twins grounded in real consumer data. See who chooses what, and why.

Your next decision, ready every week.

Connect your knowledge, test with your audience and deliver the recommendation to your team, on a schedule you set.

Ask / Consumer knowledgeAll sources

What would make a ready smoothie a weekday habit in Mexico?

What the evidence tells us

Home blenders value a simpler routine more than a lower price.1 Lead with less preparation and a clear place in the morning.2

1 · Consumer needs2 · Weekday occasion
Create the decision brief →

Consumer needs and choice

Research report · Mexico · 2026

“People who already blend at home value a simpler routine more than a lower price.”
Cited passage · p. 12

Delivered to your team

Results arrive where your team works

Source passages and audience responses stay attached to every result, so the people who decide can see why.

Source passages and audience responses stay attached to every result, so the people who decide can see why.

Briefs

Decision briefs

A direction, the evidence behind it and the open questions, ready to present.

Outputs

PowerPoint and Excel

Decks and tables in your team’s own templates.

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Alerts

Teams and Slack

An alert when a brief is ready for review, and the recommendation once it is approved.

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How we start

100 days to make it repeatable

Start with one category and one decision. Build a way of working your team can keep using.

Start with one category and one decision. Build a way of working your team can keep using.

01

Start with a decision

Connect your knowledge

Agree the first category and decision. Connect your sources and configure the audience.

02

Through real use

Launch your workflows

Put the first workflow into use. Review its answers, simulations and recommendations with your team.

03

We launch it with your team

Make it everyday

Train the team, establish recurring use and expand to the next priority decisions.

Enterprise-ready

Built for how large teams work

Connected to your tools, deployed in your own instance and documented for procurement.

Connected to your tools, deployed in your own instance and documented for procurement.

Integrations

Connectors

Drive, SharePoint, Salesforce, Snowflake, survey platforms, PowerPoint, Teams and Slack.

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Trust

Security

SOC 2 Type II, your own instance, US and EU hosting, GDPR, CCPA and a standard DPA.

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Proof

Customers

How research and insight teams at L’Oréal, T-Mobile, Accor and Ifop used Fairgen.

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FAQ

Questions about the platform

Start with the decision that matters next

Bring one category and one decision. We will show you the evidence, the audience and the brief.

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Contact us

Enterprise deployments · SOC 2 Type II

Start with the decision that matters next

Bring one category and one decision. We will show you the evidence, the audience and the brief.

Request a demo

Contact us

Enterprise deployments · SOC 2 Type II