L’Oréalwith Ifop
15low-incidence brands made readable in a national segmentation study
Nadia ObukhovaGlobal Consumer Insights Manager, L’Oréal
Customers
Consumer brands and research partners that work with Fairgen
How research and insight teams made small audiences readable, in their own words and with the numbers behind each story.
Who we work with
Brands and research partners
Brands
Research partners
In their words
Customer stories on video
T-Mobilewith Big Village
21 → 98local markets with brand-lift insight, from the research T-Mobile already had
Antoinette SandySenior Data Scientist, T-Mobile
Accorwith Sky Consulting
3×selected sample sizes, so smaller hotel brands could inform the next move
Katrin De GrenierDirector Global Customer and Market Insights, Accor
Results
What changed for each team
0
local markets with brand-lift insight, up from 21
T-Mobile
0
low-incidence brands made readable in a national segmentation
L’Oréal
0×
selected sample sizes, so smaller hotel brands could inform the next move
Accor
Customer stories
Read the full stories
From invisible to analyzable: How Accor unlocked sub-brand insights across 10 global markets
How Accor and Sky Consulting analyzed under-represented sub-brands across 10 countries without additional fieldwork costs.
From "Too Small to Read" to Strategic Insights: How L’Oréal Is Surveying the Un-Surveyable
L’Oréal’s insight teams faced a universal problem: niche audiences too small to analyze. In partnership with IFOP and Fairgen, they used synthetic data to expand real survey results, reach under-represented segments, and transform small samples into actionable insights at global scale.
Unlocking local insight at scale: How T-Mobile uses synthetic data to reach niche audiences
How T-Mobile addressed small sample size challenges with synthetic data to deliver reliable local market insights at scale.
Unlocking the power of precision: How Ifop Group uses AI to boost market research impact
In early 2023, Ifop became Fairgen’s first design partner, a bold move that would help shape the future of synthetic data in research.
What they say
From the teams and the science behind Fairgen
"The generative AI technology developed by Fairgen, combined with a rigorous evaluation of its predictions, has the potential to transform survey sampling."
Emmanuel Candès
Director, Department of Data Sciences and Statistics, Stanford University
"It's really a game changer for us to explore the smaller brands and drive our portfolio."
Frank Brezout
Global CMI Director, L’Oréal
"This partnership represents a major advance in integrating AI into the solutions we offer our clients."
Christophe Jourdain
General Manager, Ifop
"It's basically opening up new opportunities, new doors, and going deeper in the analytical delivery to our clients."
Emilie Boutes
Chief Innovation Officer, The BVA Family
