Your next decision, ready every week
Connect your knowledge, test with your audience and deliver the recommendation to your team, on a schedule you set.
Combine research, audience tests and team review in a reusable sequence. Inspect the inputs and output of any step.
How it works
Set it up once, use it every week
Workflows turn a recurring decision into a routine your team can rely on.
Choose the decision
Start from a template such as a launch proposition, a message test or a tracker readout.
Set the schedule
Run it on demand or on a schedule, for one market or several.
Review before delivery
Your team approves or revises the brief before it goes out.
Deliver to your tools
Briefs, decks and alerts arrive in PowerPoint, Excel, Teams and Slack.
Delivery
The brief arrives where your team works
Source passages and audience responses stay attached to every recommendation, so the people who decide can see why.
Decision briefs
A direction, the evidence behind it and the open questions, ready to present.
Decks and tables
PowerPoint and Excel outputs in your team’s templates.
Alerts
A message in Teams or Slack when a brief is ready for review.
Examples
Workflows teams run
Launch proposition
Gather what the company knows about the occasion, test two propositions with the target audience and draft the recommendation.
Message test before a campaign
Compare messages by segment and deliver the winner with the reasons behind it.
Weekly category readout
Summarise new evidence in the category every Monday, with the passages that changed the picture.
Tracker commentary
Turn each tracker wave into a short narrative, linked to the data it comes from.
Pack and claim check
Test pack copy and claims with the audience before artwork is final.
Competitor response
When a competitor moves, pull the evidence and test how your audience would react.
