Solutions

Built for the decisions consumer companies make every week

Fairgen brings consumer evidence to marketing and insight teams, from the first question to the brief.

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See customers

DecisionReady to run

Retrieve

Usage and attitude studiesp. 12

Occasion researchp. 4

Shopper studiesp. 21

Usage and attitude studies, occasion research and shopper studies

Queued

Simulate

Convenience62%

Price38%

Convenience or price, by consumer segment

Queued

Workflow

Runs weeklyNext run queued

Scheduled

Weekly launch proposition review

Queued

Deliver

Decision brief

Approved

Decision brief in PowerPoint

Queued

By role

For the people who decide and the people who know

CMOs need the answer before the meeting. Insight leaders need their research to be used. Research firms need every segment to be readable.

Marketing team reviewing consumer data on screens

For CMOs

CMOs and marketing leaders

Bring your consumers into every marketing decision: messages, launches, creative and pricing.

For insight teams

Insight leaders

Make every study count twice, and answer the questions that never get a study of their own.

For research firms

Research firms and panel providers

Read under-sampled segments and catch bad data before it reaches the report.

By industry

Decisions by category

Each industry page runs one real decision through Retrieve, Simulate, Workflow and Deliver.

Banking and financial services

Which message should each customer segment receive?

Food and beverage

Which proposition, flavour and pack should we take to market?

Beauty and personal care

Which claim earns trust from a niche shopper?

Media and entertainment

Which cast, song or format will audiences respond to?

Telecom

Which plan and message will win switchers?

Retail and grocery

Which promotion brings lapsed shoppers back?

Customer stories

Proof from Fairgen’s work with consumer leaders

How research and insight teams read audiences that were too small before.

L’Oréalwith Ifop

15low-incidence brands made readable in a national segmentation study

Nadia ObukhovaGlobal Consumer Insights Manager, L’Oréal

T-Mobilewith Big Village

21 → 98local markets with brand-lift insight, from the research T-Mobile already had

Antoinette SandySenior Data Scientist, T-Mobile

Accorwith Sky Consulting

3×selected sample sizes, so smaller hotel brands could inform the next move

Katrin De GrenierDirector Global Customer and Market Insights, Accor

Start with the decision that matters next

Bring one category and one decision. We will show you the evidence, the audience and the brief.

Request a demo

Enterprise deployments · SOC 2 Type II

Start with the decision that matters next

Bring one category and one decision. We will show you the evidence, the audience and the brief.

Request a demo

Enterprise deployments · SOC 2 Type II