Synthetic data has quickly become a trending focus in the market research industry, changing how businesses gather and analyze information. As the demand for data-driven decision-making grows, it is emerging as a powerful tool for innovation, exploration of new insights, and driving the future of market research.

With the upcoming ESOMAR Congress event next week in Athens, synthetic data is once again leading conversations in the insights space. We are excited for our Fairgen team to take part in these discussions and showcase our AI solutions. Our Founder and CEO, Samuel Cohen, will share the stage with our trusted partner, IFOP, to present the results of our year-long design partnership, during which we explored the value of synthetic augmented responses in the analysis of niche segments.

Follow the list below for eight talks that are worth attending if you are in the market for synthetic data knowledge at ESOMAR Congress 2024. Looking for more information? Visit the event website here.

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  1. “Synthetic Data in Marketing Studies: Exploring the Promises of Generative AI and Synthetic Data” by Samuel Cohen, Fairgen, Israel; Thomas Duhard, IFOP, France.
  2. “Man vs. Machine: Testing Synthetic Data in Real-World Surveys” by Scott Worthge, Quest Mindshare, United States; Kyle Hope, Quest Mindshare, Canada.
  3. “Mapping Billions of Synthetic Journeys: Creating a Synthetic Population for Enhanced Out-of-Home Audience Performance” by Francis Moureaux, Mobimétrie, France; Jean-Noël Zeh, Ipsos, France.
  4. “Modern Day Prometheus: Digital Respondents and Their Implications for Market Research” by Michael Patterson, Radius, USA; Cole Patterson, Symmetric Sampling, USA.
  5. “Reset and Reimagine: Empowering Human Interaction and Scaling Insights with AI” by Philip Nellenbach, Holland & Barrett, UK; Heather O’Brien, Prodege, UK; Phil Sutcliffe, Nexxt Intelligence | inca, UK.
  6. “Unleashing Innovation In Market Research: Using Synthetic Data to Solve Client Problems” by Julia Brannigan, Bulbshare, UK; Kerry Jones, Greencore, UK.
  7. “Rediscovering the Immigrant Journey: Mapping the Potential of Synthetic Data in Global Immigrant Stories” by Arundati Dandapani, Generation1.ca, Canada.
  8. “Synthetic Data Panel: Human and Digital Characters for Modern Insights Stories” moderated by Ray Poynter, ESOMAR President. Speakers: Samuel Cohen (Fairgen), Michael Patterson (Radius), Phil Sutcliffe (inca| Nexxt Intelligence), Arundati Dandapani (Generation1), Julia Brannigan (Bulbshare), Kerry Jones (Greencore).