L’Oréalwith Ifop
15low-incidence brands made readable in a national segmentation study
Nadia ObukhovaGlobal Consumer Insights Manager, L’Oréal
Which message should each customer segment receive?
Test propositions and messages by segment before they reach customers, starting from the evidence your bank already owns.
How Fairgen answers it
One decision, four instruments
More decisions
Questions teams bring to Fairgen
Which everyday account proposition fits younger customers?
How should we explain a fee change to each segment?
Which message brings dormant customers back to the app?
Typical audiences
Account holders by segment, small business owners and card holders
Customer stories
Proof from Fairgen’s work with consumer leaders
T-Mobilewith Big Village
21 → 98local markets with brand-lift insight, from the research T-Mobile already had
Antoinette SandySenior Data Scientist, T-Mobile
Accorwith Sky Consulting
3×selected sample sizes, so smaller hotel brands could inform the next move
Katrin De GrenierDirector Global Customer and Market Insights, Accor
Go further
See it on your own category
Twins
Ready-made audiences
Digital twin audiences across consumer categories, ready for a first study.
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Solutions
All industries
Banking, food and beverage, beauty, media, telecom and retail.
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Trust
Security
Your data stays in your own instance. SOC 2 Type II, GDPR and a standard DPA.
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