L’Oréalwith Ifop
15low-incidence brands made readable in a national segmentation study
Nadia ObukhovaGlobal Consumer Insights Manager, L’Oréal
Which proposition, flavour and pack should we take to market?
Compare concepts, occasions and packs with the shoppers who decide, before the launch date is set.
How Fairgen answers it
One decision, four instruments
More decisions
Questions teams bring to Fairgen
Which flavour and pack will win the chiller door?
Which cooking occasion should the next seasoning own?
Which pack message works at the shelf?
Typical audiences
Category buyers, heavy and light users, and occasion-based segments
Customer stories
Proof from Fairgen’s work with consumer leaders
T-Mobilewith Big Village
21 → 98local markets with brand-lift insight, from the research T-Mobile already had
Antoinette SandySenior Data Scientist, T-Mobile
Accorwith Sky Consulting
3×selected sample sizes, so smaller hotel brands could inform the next move
Katrin De GrenierDirector Global Customer and Market Insights, Accor
Go further
See it on your own category
Twins
Ready-made audiences
Digital twin audiences across consumer categories, ready for a first study.
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Solutions
All industries
Banking, food and beverage, beauty, media, telecom and retail.
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Trust
Security
Your data stays in your own instance. SOC 2 Type II, GDPR and a standard DPA.
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